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News Released: June 30, 2006 Unveils New Comparison Shopping Engine

(PRLEAP.COM) WEST HOLLYWOOD, CA - has relaunched its Web site with new technology that assures parents the lowest prices on high quality products for babies and children. From educational toys to baby strollers to kids bedding and furniture, is revolutionizing the way price-conscious parents shop for their children. is already known for providing a value-added shopping experience and an interactive online parenting community. The kid-commerce venue has earned its status as a trusted resource for moms and dads who need the latest information, how-to articles and expert advice on health, safety, behavior and other vital topics concerning their babies and children. Now, can truly claim one-stop-shop status for even the most price-sensitive parents with its new comparison shopping search engine.

"If we don't sell the products you're looking for we'll show you where to find them online - for the best possible price," said Evan Strauss, President of Through a strategic partnership with, the industry innovator in online comparison shopping, has committed to help busy parents instantly find and compare thousands of unique products for babies and kids for the lowest price on the Internet.

"We know how busy today's parents are. They don't have time to run all over town looking for that special bedding - and they don't want to pay too much for that new safety-enhanced stroller," Strauss said. "We'll search through 400 merchants and 250,000 in one click, so your fingers can literally do the walking." not only saves parents time and money, it also saves them the frustration of choosing the perfect custom bedding, crib, high chair or outdoor toy only to learn that it is out of stock - all with the level of customer service you would expect from a face-to-face transaction. lets parents research the vast marketplace for kid's products to find exactly what they are looking for.

"Most price comparison shopping services are too broad. won't bog down your results with irrelevant items because we focus exclusively on the merchandise that matters to parents," Strauss said. "We do the heavy lifting with our search platform so parents can spend their time on more important things - like their children." is preparing to launch some additional new features in the coming months, including a strategic partnership with Delta Airlines to offer mileage rewards and an enhanced forum where parents can chat about where they are finding the best deals online.

About is a one-stop online shop for savvy parents looking for the highest quality and lowest prices for kids bedding, furniture, toys, baby gear and more. comparison shopping engine aggregates more than 400 merchants and 250,000 products to guarantee the best value. More than just another online store, is truly an interactive community, with parental forums, expert advice and timely articles that keep parents up to date on the issues that matter to them the most. is based in West Hollywood, CA.



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